Pricing and Quotes CPQ

CPQ brings configuration, pricing and quoting into one workflow. We connect your customers’ product choices to your pricing rules and build the experience around your sales process.

A modular industrial workstation with conveyor, safety enclosure and control panel
Industrial workstationTouchscreen panel · 2 m conveyor · 1 unit(s)
The price of each choice
Base product
$54,000
Control panel
$7,000
Conveyor module
$9,000
Product total$70,000
Illustrative product prices

Brands we work with

SELECTION-BASED PRICING

Update the price with every choice

Show the price impact of materials, dimensions, modules and quantity in one place. Let customers compare alternatives by both appearance and price.

Product-specific calculations
Calculate the base product and options according to your product structure.
Clear price breakdowns
Show separate amounts for selected finishes, equipment and additional modules.

Change the station’s equipment and quantity. See the quote summary update with your choices.

Packaging station and available equipment

Configure your packaging station

Equipment
Product total$70,000
View the quote summary
Base product × 1
$54,000
Touchscreen panel × 1
$7,000
2 m conveyor × 1
$9,000
Total
$70,000
Illustrative product prices

PRICING RULES

Calculations built around your terms

We bring price lists, quantity tiers and sales channel conditions into one calculation structure. Together, we define the rules to include in your project.

Price lists and customer groups
Apply the appropriate price list for retail, dealers or other customer groups.
Discounts and additional charges
Set discounts, currencies, taxes and delivery charges according to your sales policy.
A defined price source
Use your existing price table or business system as the source. We define how updates feed into the workflow.
Example dealer pricing
  1. Product totalSelected product and options
    $70,000
  2. Dealer discount10% · Example customer group rule
    −$7,000
  3. Calculated amountSame product · Different terms
    $63,000

QUOTE PREPARATION

Product and price in one quote

Bring the product image, selected specifications and price breakdown into a consistent quote. Customers see what they chose, and your sales team sees what has been priced.

A summary that matches the choices
Include dimensions, materials, modules and quantities in the quote.
A document for your brand
We can prepare a PDF quote layout with your logo, product information and commercial terms.
Connect to your sales workflow
We develop connections to transfer quote information into your CRM or order workflow according to your needs.
Product quoteExample 024
Industrial workstationTouchscreen panel · 2 m conveyor · 1 unit(s)Quantity: 1

Price summary

Base product
$54,000
Control panel
$7,000
Conveyor module
$9,000
Product total$70,000

A workflow that fits your sales process

We define when prices are shown and how quotes progress around your business model.

Display prices directly

Let customers see the amount as they configure a product. Carry the final configuration into a quote or order step.

Collect a quote request first

Capture product choices and request details without displaying a price. Your sales team can review the configuration and prepare a quote.

CUSTOMER PROJECT

W43 · From product selection to yacht quote

A configuration system connecting yacht materials, layouts and equipment to pricing and quoting.

W43 yacht on the water
W43 · Yacht Configuration System
  1. The need

    Manage personalised yacht choices alongside the sales and quotation process.

  2. Our solution

    We brought material, layout and equipment choices together with pricing and quoting.

  3. The customer experience

    The selected yacht specifications form the basis of the quote, keeping product and commercial information in the same flow.

Explore the project
Viscore 3D demo with module, roof and material choices

Explore the product experience yourself

Add modules, change materials and try moving parts.

Try the 3D demoNo installation · Loads when you start

About CPQ

We define pricing and quoting requirements around your product and sales process.

Can we use our existing price list?

Yes. We review your price tables and calculation logic to define the right structure. If prices come from a business system, we agree the connection method, update frequency and behaviour when data is unavailable as part of the project scope.

Can we collect quote requests without showing prices?

Yes. Customers can configure products and send their selections to your sales team. We can develop workflows that show prices directly or share them after your team has reviewed the request.

Can we add dealer and discount rules?

Conditions can depend on customer groups, sales channels, quantities or selected options. We define price visibility and discount limits according to your business rules.

What happens to a quote when prices change?

We define validity periods and repricing conditions together. This makes it clear which price list a quote was based on and when it needs to be updated.

Let’s define your pricing workflow

Share your product options, price lists and quoting process. Together, we can define the calculations and quote workflow you need.